Our city, Bacolod City, is known as the City of Smiles. But behind these smiles are a couple of tragedies. To hide the pain brought by the tragic events, the city decided to change the dark atmosphere into a cheerful one, thus the birth of MassKara Festival.
The festival first began in 1980 during a period of crisis. The province relied on sugar cane as its primary agricultural crop, and the price of sugar was at an all-time low due to the introduction of sugar substitutes like high fructose corn syrup in the United States . It was also a time of tragedy; on April 22 of that year, the inter-island vessel Don Juan carrying many Negrenses, including those belonging to prominent families in Bacolod City , collided with the tanker Tacloban City and sank. An estimated 700 lives were lost in the tragedy. more here